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Google is Testing Search Results Without URLs - Search Engine Journal

Google is Testing Search Results Without URLs - Search Engine Journal


Google is Testing Search Results Without URLs - Search Engine Journal

Posted: 07 Oct 2019 12:00 AM PDT

Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.

This was spotted by a Reddit user who shared the following screenshot in a thread:

Google is Testing Search Results Without URLs

For comparison, here's how part of that search result appears when URLs are shown (I've circled the difference to make it painfully obvious).

Google is Testing Search Results Without URLs

Google has slowly been moving away from showing full URLs since the introduction of breadcrumbs a few months ago. Now it seems Google is testing the impact of removing URLs altogether, to the point of not even showing the domain name.

As one Reddit user states in the thread, perhaps the greatest concern about this change is being able to verify the legitimacy of the website being shown in search results:

"In this era of search results that don't even show the domain name, how's Google going to keep phishing sites from using the names of the businesses they're trying to impersonate? Worse get, might Google have to roll this back after discovering phishing sites were able to exploit this lack of domains in the search results to get people to divulge passwords, credit card numbers, and all other sorts of sensitive information?"

Looking at it another way, removing URLs from search results likely won't change much in terms of SEO and may even alter the perceived value of exact-match URLs.

Here are another Reddit user's thoughts on the matter:

"I don't think this is going to change much in terms of SEO, it just removes one factor that separated good content from good ranking. This is going to normalize the perception of users between traditional tld's and modern tld's because they cant subconsciously decide whether or not to click on something based on the perceived trustworthiness of the URL.

I think that fundamentally it is a good thing for new domains trying to get into a niche. this is going to devalue the perceived "vanity" of any particular url, which is good in a climate where basically any URL is taken."

If this ends up negatively impacting websites in terms of click-through rate then I imagine it's unlikely Google will make it a permanent, widespread change. Though that will be determined through testing.

We may be looking at the beginning of the end for URLs in search results.

More Resources

Microsoft launches Chromium Edge release candidate, brings intranet search to phones - VentureBeat

Posted: 04 Nov 2019 06:00 AM PST

At its Ignite 2019 conference today in Orlando, Microsoft announced that its new Edge browser based on Google's Chromium open source project has hit release candidate status. Additionally, the company shared that Chromium Edge will hit general availability in more than 90 languages on January 15, 2020. Microsoft also detailed some new features around Microsoft Search in Bing. While the two announcements might seem disjointed at first, Microsoft is trying to position Edge and Bing as "the browser and search engine for business."

In December, Microsoft embraced Chromium for Edge development on the desktop, announced it is decoupling Edge updates from Windows 10 updates, and promised that Edge is coming to all supported versions of Windows and to macOS. In April, Microsoft released the first Chromium Edge builds for Windows 10 (daily Canary and weekly Developer channels). In August, Microsoft debuted the Chromium Edge Beta channel (updated roughly every six weeks) for Windows 7, Windows 10, and macOS.

(Over the weekend, Microsoft revealed the new Edge logo that you see above. For the first time in decades, it's not a blue "e" — it's a wave, presumably for "surfing" the web. The logo is not present in the new Edge release candidate, but it will show up in the next preview build shipping on November 5.)

Chromium Edge is for businesses

Now that Chromium Edge is at the release candidate stage, Microsoft is sharing a little more about how it plans to differentiate the new browser from the many other Chromium-based options. As with its decision to build its own Android phone, Microsoft is tapping Google to give business users unique features on popular consumer platforms. Whether it's hardware or software, Microsoft is obsessed with selling productivity.

(In related news, Microsoft is expanding its App Assure program to cover Chromium Edge in Q1 2020. If your site works in Internet Explorer 11, Google Chrome, or the current version of Edge, it will work in Chromium Edge. If it doesn't, Microsoft will help you fix it at no additional cost.)

So that's what Chromium Edge appears destined to be: a business browser. Businesses mainly use Windows, though some also have Macs floating around so Chromium Edge is not just a Windows 10 affair. Microsoft knows the existing version of Edge isn't appealing because it isn't keeping up with the web. But the company also knows Chromium Edge will not convert most existing Chrome users, so it's focusing on the business use case.

Microsoft Search in Bing

To do so, Microsoft plans to give Chromium Edge some extra privacy tools and access to corporate information that exists on company intranets. "The irony is that it is easier to find an obscure piece of information on the much larger internet than it is to find a simple document on your company's intranet — such as a paystub portal, a pet at work policy, or the office location of a fellow employee," Microsoft CVP Yusuf Mehdi laments.

Microsoft Search is the company's cross-domain search solution. By letting business users scour their intranet in Microsoft Search while using Edge to browse the web, the company hopes they can access all the data they need in a single experience. Plus, Microsoft is promising Office integration: You'll be able to launch Office apps right from Edge as you search for internal files using Bing. (Office continues to be a cash cow for Microsoft.)

Microsoft Search in Bing, as this functionality is confusingly named, lets you search for people in Chromium Edge's address bar using natural language. You can find people by their title, team name, and office location. You can also search for office location and get results that show floor plans for directions. Natural language support also means you can get definitions for company acronyms and use a broad set of questions and answers to find internal company information.

Most importantly, this won't be a desktop-only offering. Microsoft Search in Bing will be accessible on your mobile phone so you can search for company information on the go.

Many businesses already use Chrome and at least one Microsoft browser (Internet Explorer and/or Edge). If Chromium Edge can deliver on the above promises, it could cut that figure down to one.

Chrome OS Weekly S1 EP 6: Google Stadia-centric Studio, Google .new Domain, Chrome Game Hub, RIP Adobe Flash, and more – ItsChromeOS | Chromebooks | Chromeboxes | Chromecast | Assistant | Guides & Reviews - ItsChromeOS

Posted: 04 Nov 2019 06:31 AM PST

Table of Contents

Ever since Google announced when it will be fully launched Stadia, many like myself have marked their calendars eagerly waiting for November 19 to arrive.

Stadia is expected to immensely impact the gaming industry with analysts predicting that it will herald a new medium of how we access and play video.

We covered a piece tagged "Everything You Need to Know About Stadia "and here are some of the highlights.

The Stadia controlller is expected to arrive in several color variations including clearly white, just black, night blue– which is only available in the Founders Edition–, and Wasabi. It will also sport several hardware features like WiFi connectivity options include dual-band 2.5 to 5GHz frequencies and IEEE 802.11 a/b/g/n/ac connectivity with a designated Voice Assistant button and Microphone for Google Assistant integration with games and so much more.

On the subscription front, Stadia Founder and Premier Editions will both come at the same pre-order price of $130 in the US, and both include a Chromecast Ultra, Google Stadia controller, Stadia access to Destiny 2, and a three-month subscription to Stadia Pro (which provides higher resolution stream access and monthly freebies, usually for $10 a month).

However, only those lucky enough to be Founder's Edition buyers get an exclusive dark blue controller, a three-month buddy pass, the first choice of a Stadia username for your account, and a Founder's Badge on that account.

You can learn more here.

Google Likely Adding A Browser-Based Gaming Hub to Chrome

Chrome has deservingly positioned itself as the most powerful browser ever to grace the World Wide Web and the regular addition of new features has become a routine occurrence.

Google, the company responsible for the browser is reportedly working on a new revamped version of Chrome that could potentially feature a sport to access and play browser-based games like the ever addictive Dino Run. 

Reported by Chrome Story's Dinsan based on some code commit he stumbled upon, Chrome will get a new page called chrome://games on the Desktop version, and on Android, a "Games" hub will likely be added to the "Top Site" page of the browser.

The Project is code-named "Joy" and if accurate, indicates plans to bring games to Chrome but as of yet, it is unclear how Google will handle the browser-based Game's Store and whether monetization will be involved. 

Chrome Dino Game

The Pixelbook Go is Here, Now What?

If the recently concluded Google hardware event is anything to go by is that we are left wanting more from a company that likes to kill off new ideas even before they take hold. 

Hardware or even news about the Pixel Slate sequel or the long-awaited Pixelbook 2 was all but nonexistent with the search instead focusing on a new iteration dubbed Pixelbook Go. 

The event has been frustrating those waiting for the sequel to the original Pixelbook and since the company decided to go mute about the device, we've put together a few things we would like to see in future Pixel Books like biometrics and possible integration of Project Soli, dual-screen configurations like Microsoft's Surface Neo, wireless charging and a more comfortable 3:2 Aspect Ratio.

Pixelbook Go leisure use

Google Opens Its First Stadia-centric Studio, Plans to Release Games Yearly

Stadia is a little over a couple of weeks away and Google is opening up about some of the things it has planned for the game streaming platform. In other for the Stadia to succeed, it needs original content tailored specifically for it, this notion is shared by the search giant who opened its first game studio. 

The studio expected to leverage the immense power of Stadia by adding some interesting aspects to games like full physics simulations and integrating Google Assistant to be the voice of NPCs in the games.

Google Stadia

Adobe Flash is Really Dead This Time

Adobe Flash was once the internet's most renowned technology and used in almost everything from the production of animations, rich Internet applications, desktop applications, mobile applications, mobile games and embedded web browser video players.  

At its peak, Flash helped make the internet in general and web sites, in particular, less boring places facilitating the integration of media. 

But, due to its irreversible security flaws, Flash slowly fell from grace and was slowly replaced by the much more secure HTML5.

Adobe announced it is killing off the platform completely in 2020 but that was after several entities like Microsoft, Apple, Google, began removing Flash capabilities from their products.

Adobe Flash Player

Google Brings It's .new' Domain to Even More Platforms Including Spotify and Microsoft

Google's .new feature has been around for over a year, but the time-saving shortcut domain was only limited to the company's core programs like docs, sheets, and forms. 

But recently, the company expanded the capabilities of its shortcut domain to Calendars and now is allowing create shortcuts of their own that allow access to their platforms. 

Microsoft and Music streaming platform Spotify have snatched up some of these domains with the former now having a "word.new" domain to start a new word document and the latter opting for "playlist.new" to start adding songs to a new playlist on its streaming app.

With other companies also following suit like eBay (sell.new), Canva (canva.new and design.new), and eight more shortcuts all already claimed.

Google Shortcut Domains

Progressive Web Apps Comes to Galaxy App Store

Google wants its Progressive Web App platform in more places and because of this, the company is partnering with mega smartphone maker, Samsung to bring PWA to the Galaxy app store.

Progressive Web Apps was introduced by the search giant to improve the overall functionality of programs no matter where they are accessed from.

Part of the plan was to make both web-based flavors and natively variants of apps to share an identical feature set where users can get the most of them irrespective of how they want to access them.

The partnership will see Samsung allow app developers to add their own variants of a web app to its store by sharing the URL on [email protected]

Also, the OEM will help in the deployment of said programs as it will guide developers through the process and even help with the needed licensing agreements of the apps.

Samsung Galaxy App Store

When Chrome OS binded with Android, the bond potentially expanded the usuability of Chromebooks by granting them access to a huge catalog of apps found on the Play Store, But, due to the Play Store's restrictive nature like region locking, many Android users get their apps from third-party app stores, This method sometimes requires downloading the actual APK of the app before installing it.

Grabbing and installing APKs was a long sort-after feature on Chromebooks and Google is seemgingly lifting part of the embargo that made it impossible to download and install Android APKs on Chrome OS-powered devices.

WIth Chrome OS 80, developers will be able to run APKs in a dedicated Android container within Chrome OS.

Though this isn't exactly aimed at the average users, it could be an indication that the feature might arrive in the near future.

Google Developer Event

Deals of The Week

The Google Pixel 3a can be yours for $299. The deal is being offered through Google's Project Fi platform and it includes the Pixel 3XL as well.

Another interesting deal includes that Asus Chromebook C425 is priced at $329 (its lowest yet) over at Walmart.

Buying a new Chrome OS device soon? Compare your options in our extensive database first (Not viewable in AMP, visit main site).


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